Stop waiting for school leaders to find you, go out and meet them where they are.
We have 10 ways to make this happen Choose any one that suits you the best.
1. BROADCAST SERVICES
Give us a campaign & we’ll send it to our contacts with the School Leaders across India through bulk emails, bulk SMS & bulk WhatsApp. Repetition makes reputation and reputation makes customers.
Influencing an audience is a process that often requires repetition. We first repeat a message enough times for an audience to take notice, then again for them to make sense of it – relative to their own biases and filters – and again to inspire them to take action.
Starting with INR 10,000/- for a minimum of 1000 school leaders with minimum 5 rounds of messaging (3 rounds of Emails & 2 rounds of WhatsApp) over a period of 60 days. This does not include the cost of creating the campaign or the messaging content.
Seek services of our partner brand 'Dzynfox' for the best quality visual communication - graphic ads, video ads, PDF brochures or presentations.
2. SHOW-UP SERVICES
Give us a campaign & we’ll setup a drive to show your ads on Google Ads & Facebook/ Instagram Ads. These Ads shall only show to the target audience set by you. To gain influence, you need to build your reputation. You – and only you – can do it. Your brand name is only as good as your reputation.
Starting with INR 10,000/- for a minimum of 1000 school leaders targeted for a campaign created on Facebook + Instagram for a period of 1 week. This shall additionally attract a nominal cost to Facebook for the paid ads. This does not include the cost of creating the campaign or the messaging content.
Seek services of our partner brand 'Dzynfox' for the best quality visual communication - graphic ads, video ads.
3. EXPOSURE SERVICES
Our Social Media page & profile is gaining followers every passing day. Your advertisement posts shared on our channels can create some exposure at minimum possible cost.
Starting with INR 4000/- per month for four ad posts per month (one every week) on our LinkedIn page.
4. GET THROUGH SERVICES
This has Telemarketing supported by the Broadcast Services. As an expert in direct marketing / database marketing, we strongly believe in this method, as this is highly interactive & customizable.
We'll appoint a dedicated telecaller for you who would work full-time on your project and shall continuously reach out to the target audience on your behalf. It's like outsourcing the telemarketing function to us. The telecaller shall update all calls and their responses on a cloud based CRM application specially created by us. We'll update you the same on a weekly basis and shall work closely with you to convert the leads into sales.
This shall start with INR 50000/- per month including -
Cost of hiring & training the telecaller
Cost of the dedicated telecaller
Cost of supervising the telecaller
Cost of nurturing the leads into sales
Cost of CRM services & weekly reporting
However, we'll expect a commission on sales which shall depend on the ticket size & the average conversion rate.
5. REACH-OUT SERVICES
In-person meetings and presentations at the school. These are preceded by marketing campaigns and customer responses. (especially in locations with School Connect District Partners)
Starts with INR 50,000/- per month per location.
This includes the cost of one full-time marketing/ sales executive, cost of his/ her hiring & training and cost of supervision and reporting.
"Ideally recommended after a couple of months of broadcast services/ get through services."
Optimum results can be obtained for a combination that included service # 9/ Franchising Services along with Reach-out Services
6. RENDEZVOUS SERVICES
This is a one-on-one virtual meeting with the School Leaders, guided by a School Connect Officer. Usually preceded by Broadcast Services.
However, the cost includes INR 3000/- per meeting per school to be paid in advance, but charged only after execution/ conduction of a meeting. Every follow-up meeting shall be a separate meeting and shall be charged separately.
The cost included scheduling a meeting and all necessary follow-ups and coordination required to make it happen.
7. CONVERGENCE SERVICES
This involves marketing to invite people for prescheduled webinar. The actions involves a marketing campaign through bulk WhatsApp & bulk Emails, followed by telemarketing. Cost depends upon the size and nature of the campaigns number of contacts to reach & the number of impacts desired.
"This shall ideally be preceded by a minimum of one month of awareness campaign through 'Broadcast Services' or 'Get Through Services'."
The minimum cost shall be INR 35000/- for a minimum of 1000 databases to be executed over a period of one month and typically includes two emailers, one WhatsApp messaging & one telemarketing effort to invite people and register their participation.
An invite can also be created on SchoolSolutions website which can have a registration form thus enabling the participants to pre-register their participation. The cost of this webpage is included in the package.
8. CONVENTION SERVICES
In-person seminars & conventions are the best ways to influence the School Leaders. We can help you invite them for an event and can further help you in the conduction of the event, making it highly impactful. Cost depends upon the size and nature of the campaign, number of contacts to reach & the number of impacts desired.
"An awareness campaign as a precursor is always recommended to get the best results."
The minimum cost shall be INR 50000/- for a minimum of 1000 databases in a particular city to be executed over a period of one month and typically includes two emailers, one WhatsApp messaging & one telemarketing effort and a physical invitation card delivered by courier in order to invite people and register their participation. This includes the cost or printing of the invitation card with the envelope.
We can also help you in managing the venue and other event management services related to the event.
9. FRANCHISING SERVICES
A local presence of your business in form of a franchisee, distributor, reseller or an affiliate can add a lot of trust & credibility. This shall influence more sign-up with schools and shall encourage more sales & revenues. And we can help you. Our experience of “Spread-in-India” is our biggest advantage. Cost depends upon the size and nature of the campaign, number of contacts to reach & the number of impacts desired.
"Our connections with edupreneurs across India is our greatest strength."
The process involves:
Creating a distribution model - reseller, distributor, franchise, etc. with roles & responsibilities.
Creating a business plan & the proposal.
Choosing the right geography to take up the campaign.
Creating communication for the target audience.
These are one-time services and shall typically cost you ranging from INR 35,000/- to INR 1,00,000/- depending upon the complexity of the model.
The implementation should ideally begin with 'Broadcast Services' & to be followed by 'Get Through Services', or 'Reach-out services', or 'Rendezvous Services', or 'Convergence Services' as per the cost mentioned against each of them. However, the target audience in this case are edupreneurs and not the school leaders.
10. ALL-OUT SERVICES
Going all-out means making every possible effort to make a business successful.
We're a little choosy to take up projects on an all-out approach and would like to test the quality of the products or services before starting to go all-out.
"Let's begin with 'Broadcast Services' or 'Get-Through Services' and understand the business potential before going all-out."
However, there is no standard pricing for the All-Out Services and shall be considered on a case-to-case basis depending on the geographical extent, magnitude of the services and the volume of resources deployed on the project.
