ABOUT US

We are a B2S connector– a Business to School link.

On one side we’re connected with those innumerable companies, businesses and professionals who own some products or services for schools. On the other side we’re connected to numerous schools & preschools across India.

It’s said that – It takes both sides to build a bridge. But believe, it takes bridge to connect both the sides and that what we do at School Connect.

A unit of Edubiz Networks

Popularly known as EBN, we are a marketing company that focuses on growth marketing as our core philosophy.

We focus on customer relationship building and fostering loyalty as a long-term strategy, where authenticity and engagement creates advocacy and organically grows customer lifetime values.

Our objective is to increase sales and gain a competitive advantage over other competitors.

Traditional Marketing

1. Company-Centric

2. Tactical & Campaign-Driven

3. Opinion-Based

4. Acquisition Only

5. Annual Planning

Growth Marketing

1. Consumer-Centric

2. Strategy First

3. Evidence Based

4. Acquisition, Retention & Up-selling

5. Annual Planning

While traditional marketing is about creating brand awareness and driving traffic to your sales channels, our growth marketing approaches focuses on acquiring and retaining customers. Growth marketing is often seen as the more effective approach in today's competitive landscape.

Here are some of the many benefits of growth marketing mindset:

Better decisions:

It eliminates the idea of a gut feeling and applies a data-packed approach.

Enhanced brand perception:

This ideology focuses on understanding the customer journey, delivering better experiences, and establishing personal relationships with the customer—ultimately enhancing your reputation.

Elasticity:

It is a scalable strategy. You can scale up or scale back your marketing efforts according to your cash flow instead of blindly spending money on big campaigns.

Unification:

Growth marketing necessitates cross-functional collaboration. The marketing team is as involved as the product and sales team, customer support, and analytics team.

Achieve revenue targets:

With the goal of sustainable progress, growth marketing focuses on agile goals to drive revenue. Rather than shooting in the dark, growth marketing seeks promising targets and works toward achieving them strategically.

Our ideology

We combine customer data, market insights, and creativity to better understand your buyers and amplify every step of the customer journey.

We spend an incredible amount of time understanding your buyers and customers, whether in formal customer interviews or listening in on dozens of sales calls each month. This enables us to develop powerful insights on where big pain points are. We then put all of those pieces together to test creative concepts on the channels most used by your buyers.

Experience is the teacher of all things.

It’s the only source of knowledge.

Without practical experience, you won’t be able to know what works and what doesn’t. You can have lots of knowledge without understanding. Anyone can learn a lot and gather knowledge.

As growth marketers, we are always analyzing data and feedback on what's working and what isn’t and our industry experience is our biggest asset.

Our founder Mr. Sinjan Saha has an accumulated experience of over 25 years with all of it in the education & learning industry with an all India exposure.